yep, the new live rock may have die off and can cause an ammonia spike. You can add dead base rock which is alot cheaper and in my opinion looks even better than the chunks of live rock I find locally.
You can also put the new live rock in a rubbermaid container or a small fish tank and let it do it's thing. Just needs salt water, a heater and circulation. It will spike in that tank and not your main tank and risk killing any livestock.