If you are a member of ReefCentral, you have already heard about this...but for those of you who are not. I will paraphrase the goals that are trying to be met.
1. Fish collectors in the Phillipines are being taught to use the netting method of catching fish instead of cyanide...main problem, they dont have access to, or cannot afford the netting.
2. Fundraiser is being done to solve problem above, go to this link to help.
3. After they have begun using this method,...it was suggested that we be told which wholesalers and therefore stores...are buying the net caught fish and we, as purchasers and concerned individuals can choose to buy from them, thereby applying economic pressure to those companies that are still buying cyanide caught fish. In theory, the idea works.
Just passing the news along to those that may want to help.
I like the idea of matching corporate sponsors. I think they missed an opportunity by not "challenging" different fish boards.