I highly doubt that product works. Anaerobic bacteria can't survive in oxygenated environments unless they are aerotolerant or facultative anaerobes. The whole fact you have to keep adding them constantly is sketchy too. It would seem you need to buy their product over and over this giving the company money for a fake product. Just wondering but what bacteria species do they use?
Also, corals and pods
and such don't consume bacteria, they consume plankton. Bacteria are much to small and are found inside all organisms. Microorganisms like Protists and other unicellular organisms consume bacteria not multicellular organisms