Its scary because Heavenly Fish is a wholesale retailer for alot of the local lfs
's (ny, nj, pa, del, ct). I like the Hidden Reef and think they have a beautiful, clean store with well-kept stock but they have little in the way of fancy (unusual) goldfish. Time for some more research!!! I am starting to consider buying online but the thought of a fish being kept in a bag/box for 24 hrs (or longer) is SCARY!