actually you are correct you don't see Olympus on the sideline at football games. However you do see photographers from National Geographic using Olympus when the conditions get rough so they don't have to send there Canon or Nikon off to get the sensor cleaned and if you look up the stats the kit lenses for olympus out perform Nikon and Canon. The differnce is... the reason you don't see Nikon nor Olympus is cause the NFL will not let them use anything but Canon since the NFL sponsers Canon. O and by the way I am a pro photographer. I do sell photo's, I do have stuff in Art Galleries, I do have shows coming up. What sold me on Olympus was a National Geographic photographer reuined his Nikon 15min into his shoot when he changed lenses. The only camera he could find in Africa at the store he went to was an Olympus. After he was done he sold all of his Nikon gear and bought The Olympus E1 and the lenses. He still uses Olympus today. He now uses a E3.
"The Olympus E-620 digital SLR has been recognized as the leader of its respective camera category at the annual TIPA awards for products and technologies in the field of photography. This year, the Four Thirds-based E-620 won the prestigious award for “Best D-SLR” of the year. TIPA is comprised of members from 29 independent publications based in 13 countries around the world."
"Olympus Zuiko Digital 50mm F2.0 Macro Lens: The greatest strength of the Four Thirds system undoubtedly lies in the optics, and the 50mm F2.0 macro ranks alongside the likes of the Zuiko Digital ED 12-60mm F2.8-4.0 SWD as one of the finest lenses of its type currently available from any manufacturer. With its relatively fast maximum aperture, it also offers Four Thirds users the opportunity to use true selective focus effects. Quite simply, every E-system user should own one."
"Digital Photography Review says of the 12-60mm: "Indeed the Olympus Zuiko Digital ED 12-60mm F2.8-4.0 SWD is quite simply a superb lens, which can lay claim to being one of the very best standard zooms currently available."
This comment is represented by the Highly Recommended Logo - setting the ED 12-60mm SWD lens out from the rest of the pack of standard zoom lenses available today."
"Olympus digital SLRs have one main advantage over both Canon and Nikon DSLRs: many of them have built-in image stabilization that works with all compatible 4/3rds lenses.
Canon and Nikon both have stabilization, but only include it in a select number of specialized lenses.
If you take a lot of photos where stabilization can help improve image quality, then an Olympus DSLR might be a better choice.
The E-30 also has an LCD screen that flips out from the camera body and rotates for high and low angle shots - while such an LCD is included with the new
Nikon D5000 no Canon DSLR has this feature.
Finally, Olympus was the first company to add a dust control system to their digital SLRs, and - based upon some tests that I have seen - the Olympus dust control seems to work better than others."