Man Brenden, you must have a nice salary to afford an awesome tank like that
Yes, you can and should add your live rock if its uncured. If you're getting rock from Liverocks.com I wouldn't put it in, as their stuff is usually already cured, and full of hitch hikers you want to survive, and the cycle could kill them.
However all the dead/base rock...definitely add that prior to cycling, so it can get seeded with the necessary bacteria during the cycle.
I wouldn't waste time putting faith in Bio Spira. I've seen it fail to work as many times as I've seen it work. Why chance it?