Too funny... a short story for ya....
Years ago, when i was in the coral pimping business, I got in a chalice that was green and yellowish. I cut it in four roughly 2x2" pieces and advertised it for 20 bucks a 2x2 frag. No one wanted it.
Then I offered it as "the official Green bay Packers Chalice" for 40 bucks a frag and sold them all in one day.