The fluval line of canister filters can arguably be considered some of the best in the industry. Not sure what you're getting at, but it seems like you might just be pointing out their under-impressive marketing? IMO
, their reputation speaks for itself.
"What, exactly, is the internet? Basically it is a global network exchanging digitized data in such a way that any computer, anywhere, that is equipped with a device called a 'modem', can make a noise like a duck choking on a kazoo." - Dave Barry