So this is one of those HOB filters with a cartrige? I hate those. They want you to change it EVERY water change or every other water changes, which means you use 2-4 per month! Cost aside, the worst part is that cartridge contains a LOT of your beneficial bacteria that converts waste into nitrate. If the tank is heavily stocked you risk a mini-cycle every time you replace the cartridge.
This is why I buy AquaClear HOB filters...they use sponge blocks, and you replace them once a year for like 2 dollars.
on those cartridge units, your best bet is to cut it open and dump the charcoal out after a week. You can rubber band the end you cut if you like.
Then just rinse that thing in tank water every water change. when it seems too gunked up, you replace it and start over on rinsing every week.
I would also browse drsfostersmith.com as they sell some more durable cartridge inserts that might last longer than the ones from the filter maker.