We seem have new stores popping up all the time in Northern Ireland, though none seem to last past a few months. I think it's very hard to get customers away from there set stores, though all it takes is a store with a bit of class - the new ones opening are pretty cheap looking. We also got Maidenhead aquatics recently which has put a cat amongst the pigeons with our local LFS, they do have a fantastic selection - especially South American Cichlids, I was like a kid in a candy store when I walked in.