It is hard to understand until you are in the business! The online customer and the walk in customer are two differnet personalities. Most LFS
do have overhead that approachs 10-15K a month depending on size but my overhead when i was really advertising hard on google and yahoo was $7000 easily!
Plus i only sell drygoods and no animals. Animals die and dead fish is lost profit that has to be made up somewhere! A light can sit on the shelf for a year and fire right up for the customer!
My customer base is just broader and bigger (the whole world) than the local fish store. Most people still want to touch it and have the item explained to them before they buy. For eveery 10 orders i get that are placed online I get 20 that are phoned in. Alot of people still do not trust the net with there secure info yet!
I think alot of people shop online for variety rather than all out price; unless your LFS
is gouging you! Also what i sell a Corallife aqualight for some LFS
have to pay the same amount from there wholesaler than mark it up accordingly to make a profit! It is like that with alot of products. But i have sold over 200 aqualights this year and most LFS
may sell 12 in a year.
will always play a key role in the hobby; with out them we will have no new hobbiests. I still pick things up at the local LFS
and support them.
After all without them i would not be here today!
Enough of my sensless ranting!