Well, as I've pointed out in a number of threads, here, and on other boards, part of the problem lies with the companies themselves. You simply can't throw a minimum-wage, fresh-out-of-high-school, novice fishkeeper into the position of selling fish for you, and not expect to run into serious problems with your customers sooner or later. Dispensing that kind of wrong information is bound to get you in trouble.
You might also want to check out this related thread on this board:
Bully Boy - The Full Story! You Will Gasp In Disbelief!