I've never been to elmers, I go to wet pets instead for the equivalent. Elmers and wet pets have higher mark ups due to the fact that they have such nice displays and everything which the customer in the end has to pay for. Aquaworld has the best prices and a larger selection but it has a mom and pop shop feel. Really it is a family run mom and pop store just really big lol. They got sw, FW, and reptiles. To name a few things they even got a two headed turtle, some 4-5+ foot gators, and a snapping turtle that could take your arm off haha. Like I said, its worth atleast swinging by and walking around. They have beautiful SW displays and Jeff (the middle son) knows his s***.