Ok...your are at the start of the nitrogen cycle.
First Ammonia appears then nitrites and finally nitrates.Each is a form of the previous that has been converted by naturally occuring bacteria in the water that will attach itself to your substrate and filter media.
When the cycle is finished (this will take about 6 weeks with fish) you will test for 0 ammonia,0 nitrites and some nitrates.
This is challenging with fish...I know for a fact because I started my 29 g the very same way.What it means for you is lots of testing and water changes.Keep the ammonia below .5
ppm by changing the water out.When the nitrites start testing positive keep them at or under .5 as well.This will mean sometimes changing the water by 50% waiting an hour and doing it again...at least I had to a few times.
The problem is the ammonia is bad for the fish and so are the nitrites.Nitrates are ok if kept in the 20ppm range
imo.
Get the liquid master test kit that tests for all that stuff if you don't have it already and don't add anymore fish until your tank has cycled (testing for nothing but nitrates).
Do not change your filter media and if it were my tank I'd stop with the gravel vacs completely.