Hi, you need to properly cycle your tank. Here's what to do:
1) Stop getting more fish until the tank is stable
2) Do a massive 80% water change with a dechlorinator ASAP (whatever you have on hand for now is fine, but if you can get a bottle of Prime do so as it's one of the best
3) Get your own LIQUID test kit (API Master kit is best); don't trust the LFS to test your water
4) With your new test kit, test your water daily. Any time nitrite and/or ammonia are over .25, do a water change to get them down to as close to 0 as you can; same with nitrate over 20. This may mean a large water change, and it may mean back-to-back changes. This may also mean daily water changes. Don't worry; changing water won't hurt your fish or hurt your cycle; fish swimming in toxins is why they are dying and water changes will help. Just remember to always use dechlorinator on tap water and to match the temperature of the water going in with the tank water as closely as you can (feeling both with your hand is sufficient).
5) You'll be doing the testing, water change routine for quite a while until the tank cycles. 3-6 weeks on average. Don't give up and don't get lax with the testing and changes.
6) During the cycle ammonia will start rising (you'll notice it rising faster when you test even with the pwc); then it will drop to 0 and stay that way on its own. Then nitrite will show up and start to rise. This is dangerous also, so be sure to keep up with the water changes when it hits 0.25 or higher. Nitrates may take a bit longer to show up but when they do, they'll rise quickly also. Keep them below 40 at the highest, below 20 is optimum.
If you haven't seen it, there's a link in my signature called "new tank with fish;" read it and it'll guide you through the process. There's also a link called "what is cycling" that explains why you need to do this.
The other option (if a month of daily water changes doesn't do it for you lol) is to return the fish and do a fishless cycle (that's the other link in my signature: new empty tank).
Good luck. If you need help along the way just ask here!