Ok. I took some time away to try Cycle and see if that would help with the ammonia. The readings have pretty much stayed the same through the last 10 days. Ammonia at about 1, nitrAtes at about 5, no nitrItes.
Today, I decided to do a 75% PWC. When I got my new water ready with Prime, I tested it for ammonia. It came up 0. I also tested the remaining water in the tank, and that was at about 1.5.
Got the new water into the tank, and the ammonia is showing up about .75. The seachem in tank ammonia sensor is showing a shade over 'safe'. Not quite the alert shade, not quite the safe shade.
I am frustrated by the ammonia, and the seemingly failure of the bacteria colonies to get going. However, the fish all seem to be doing great. They're active and their colors are vibrant. None are showing any signs of ammonia sickness (gasping, red marks, etc...).
What's funny is that on the 20gal tank I set up in the kids room, I'm not seeing ammonia go down there either. It's been set up for about 2 weeks now. I'm fishless cycling and used pure ammonia to get it going. I'm much more patient with this (even if the kids are getting salty) as there are no fish at stake yet.
Oh well, I'll keep on keeping on. I am encouraged by the fact that I haven't lost any fish since I started this thread.