I just think that it depends on the tank. If you have calcium deficiencies to start with, you wont have much coraline growth and the purple up will seem to work wonders. However, if you have a keen balance of calcium and alkalinity (good levels) the purple up wont seem to work as well when you add it. Like tecwzrd said, it's just a calcium additive. Call it an "overglorified CA additive". Basically, all of us here know it to be a bottled product that sells.