This is the ingredient list for the ON food that I like along w/the analysis:
Ingredients
Salmon fillets, Euphasia pacifica plankton, squid, wheat germ, tuna eggs, Euphasia superba plankton, wheat flour, sea clams, kelp, adult brine shrimp, brine shrimp nauplii, soya-lecithin, MPAXTM (Marine Protein Amino eXtract: fish meals, select amino acids (DL-Arginine, L-Lysine, DL-Methionine, Betaïne, TL-Tryptophan)), vitamins (ascorbic acid (Vitamin C), biotin (Vitamin H), Vitamin B12, riboflavin (vitamin B2), thiamine mononitrate (vitamin B1), tocopherol acetate (vitamin E), panthotenic acid (Vitamin B5), menadione (Vitamin K3), folacin (Vitamin B9), cholicalciferol (Vitamin D3), niacin (Vitamin B3), retinol (Vitamin A1), pyridoxine (Vitamin B6)), minerals (potassium iodide, iron oxide, manganese sulfate, magnesium oxide, zinc sulfate), ethoxyquin, carotenoid pigments.
Guaranteed Analysis
Protein (min) 54.6%
Fiber (max) 0.5%
Fat (min) 11.8%
Ash (max.) 5.8%
Moisture (max.) 7.7%
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Contrast that with a popular mass-market food - TetraMarine:
Ingredients:
Fish Meal, Dried Yeast, Ground Brown Rice, Shrimp Meal, Wheat Gluten, Potato Protein, Dehulled Soybean Meal, Feeding Oat Meal, Soybean Oil, Fish Oil, Algae Meal, Sorbitol, Lecithin, Wheat Flour, Ascorbic Acid, Inositol, Niacin, Riboflavin -5-Phosphate, L-Ascorbyl-2-Polyphosphate, D-Calcium Pantothenate, A-Tocopherol-Acetate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Vitamin A Palmitate, Menadione Sodium Bisulfite Complex, Cyanocobalamin, Cholecalciferol, Colors Include: Beta Carotene, Blue 2 Lake, Red 3 Dye, Yellow 5 Lake, and Yellow 6 Lake, Ethoxyquin as a preservative.
Guaranteed Analysis:
Crude protein (min.) 46%
crude fat (min.) 8.5%
crude fiber (max.) 2%, moisture (max.) 6%
phosphorus (min.) 1.2%
ascorbic acid (vitamin C) (min.) 94 mg/kg.
I know you listed 10% as somewhat of a threshold number for fat content. Where does that come from? I saw your reference to a recent scientific test, but didn't see if that test included measurement of the fat content fed to those fish.
Don't get me wrong - I'm not trying to attack any one particular food (ok - maybe the Tetra junk....) - but other than the 11.8% fat, I don't identify any ingredient issues with the ON food... am I missing something else? I see "ethoxyquin" listed as the next-to-last ingredient. If what I have read is correct in several bits of literature - ON is 100% produced in USA - thus the ethoxyquin would be related to requirements of the industry/law (much as the other pet food regs...??).
Carotenoid colors are natural organic pigments from plants and algae. Don't see any artificial colors.