Yes it does appear to be ich. I prefer the heat salt method of addressing it. Slowly raise the temp in the tank to 86F and add 1 tsp of non iodized salt per gallon of water. At 86F ich can no longer reproduce. Keep the temperature that high for a minimum of 10-14 days, which is the life cycle of ich. Once past the 10-14 day mark, slowly lower temp back down. Do water changes daily and re add salt in the amount removed....ie. if you remove 3 gallons of water, add 3 tsp of salt back with the new water. Make sure you add a bubbler or increase surface agitation as warmer water holds less O2.
Hope this helps