Water parameters will be all over the place until your cycle establishes and things settle down.
A few points.
Do you know what your water parameters where at the time of the fish deaths?
Do you know the parameters of your tap water? Let some water sit out for a day in a heated room. This will give the water time to degas and give you a reading of what your tapwaters parameters are. pH in particular can vary over time as
CO2 in particular can affect pH and the
CO2 present from the tap can be very different to
CO2 present after water has had chance to offgas.
Its very unlikely your fish deaths are down to your tank not being cycled. Ammonia just doesnt kill fish that quickly unless you are seeing very high ammonia. ie whole numbers. The most likely causes of deaths in the time period you have been seeing are not using a water conditioner (ill take you at your word you used aquasafe), not acclimating fish properly to the difference between the water in the bag your fish arrived home in and your tanks water, or the fish where sick from the store and the stress of moving them etc was just too much for them.
Dont just do water changes for the sake of doing water changes. You need some waste in the tank to feed the bacteria responsible for your cycle and get it established. Your target should be to keep ammonia + nitrite combined no higher than 0.5ppm. The levels you are seeing dont require a water change and your cycle will never establish if you dont allow them to elevate to some degree.
During your cycle you shouldn't feed them so much. Daily as much as they eat in 2 minutes, or as much as they eat in 3 minutes every 2 days. Even when everything is cycled only feed your fish daily as much as they eat in 3 minutes, or half that twice daily. Overfeeding is not good for fish. A slightly hungry fish is a healthy fish.