I have two clumps of java moss in each of my 5 gallon tanks. My lighting is a 15-watt flourescent, over both tanks. (The tanks are arranged in an L-shape, and the light hangs diagonally over both.)
As you can see, I have pretty low light, and my moss does fine. I only have the flourescent light on for about 6 hours a day. The rest of the day, I just use the room light. This light schedule is to try to prevent any algae outbreaks.
You can use gravel as a substrate. As the others said, you don't "plant" the moss into the substrate. Some of my moss clumps just sit on the gravel, and some are attached near the top of the tank, as little "hammocks" for the fish. My moss hasn't attached to anything, and I remove it for water changes, but it's doing fine. It's a nice, bright green. I don't know if it's growing too much, though. I'm not using any fertilizers for it, because I don't want the nutrients to get out of hand in a small tank. In your bigger tank, if you used the fertilizers and/or
CO2, it would grow nicely for you. In some tanks (with
CO2), I've even seen it pearl!