I was very scared!
Lots of research into small businesses. Try sba. Gov.
also looked at a CPA to do all my paperwork to become an LLC. That assured timeliness and accuracy.
Looked at different forms of liability coverage and ALL possible catastrophes that COULD happen. State Farm was the best choice.
Looked at advertising with Google, Facebook, Yellow Pages and direct mailers. Car magnets, business cards, flyers and brochures i like a company called gotprint or the ole vista print.
Finally the business plan...
What are your values? Why do you want to do this? What will the company promise to the customers?
The important thing is to be honest and open with them. No hidden anything! No stupid contracts and no BS. Just clean there tanks and be done. The people out there who don't get it are the ones that get a lawyer to write up a clause keeping them a customer for 12 months! THE CUSTOMER DECIDES if they want to stay.... I cant get out of my cell phone contract why would i want another one.
Good luck to you! I ask and still ask a lot of questions, even when i know the answer just to get a different perspective. So with that being said, no one knows everything about our beloved swimming friends but thats what makes the world swim round; knowledge is power!