Looks like low end food with lots of fillers, looks to be on the same scale as Wardleys, Tetra, or Aqueon. Here is NLS's ingredients:
Typical Ingredients: Whole Antarctic Krill Meal, Whole Herring Meal, Wheat Flour, Whole Squid Meal, Algae Meal, Soybean Isolate, Beta Carotene, Spirulina, Garlic, Vegetable and Fruit Extract (Spinach, Broccoli, Red Pepper, Zucchini, Tomato, Pea, Red and Green Cabbage, Apple, Apricot, Mango, Kiwi, Papaya, Peach, Pear), Vitamin A Acetate, D-Activated Animal-Sterol (D3), Vitamin B12 Supplement, Thiamine, DL Alphatocophero ( E ), Riboflavin Supplement, Folic Acid, Niacin, Biotin, Calcium Pantothenate, Pyridoxine Hydrochloride, L-Ascorby-2-Polyphosphate (Stable C), Ethylenediamine dihydroiodide, Cobalt Sulfate, Copper Proteinate, Ferrous Sulfate, Manganese Sulfate, Choline Chloride.
Like anything in this day and age you get what you pay for.