the water level is regulated with your overflow
as for the heater I put it in the same section I keep my skimmer
I almost forgot I don't use baffles in my sump just a screen with 1/8 inch holes
that keeps my macros from getting to my pumps also keeps the shrimp I keep in the sump to breed only the babys get by the screen for the fish
here's a 3 part article about sumps the links for the other 2 sections are at the bottom of the article
Everything You Always Wanted to Know About Sumps, Part I by Greg Taylor - Reefkeeping.com
I kept mine simple but functional my water level in a 30g tank aprox 10 inch