Just another weak, flash in the pan selectively bred abberation... I personally don't get the appeal of a completely unnatural looking, hard to keep alive fish. To each their own though... free market and all. I wouldn't pay anything for them much less $30 personally though.
Ty: that picture is flooded with blue. They probably sell coral too. That seems to be a popular tactic, bathe it in 20K and it is purty...