You are looking at them as they are fully grown in almost all the pics. You need to see them as they are small cause they change.
Ex: Tropheus Duboisi "White Band" Look that one up and see how the look like when they are small and when they are fully grown. I was picking up 8 of these last weekend at our fish farm. I looked & they all had a sign that they are not for sale...I came the week prior to that and they didnt have that sign. All 4 of their section of the white band for different sized an each bed were sold....every last one of them 100 plus. Guess they shipped them them to a aquarium store that needed them.