This is one of the issues I've seen with fishless cycling. I'm not sure why people are so adamant to use such a large amount of ammonia.
I get the whole 'well it so you can add a full stock right away' thing, but bear with me here.
A real bioload of ammonia produced by animals is not going to be a huge amount all at once, it's going to be a gradual and consistent amount, if no converters are present, then it will be a gradual ramp up. A lightly stocked tank could even take days, if not weeks, to get up to a few ppm ammonia, and that's assuming the ammonia => nitrite bacteria are not present in sufficient numbers to do their job.
As long as there is any ammonia in the tank, even a small amount, then nitrification is happening, and the bacteria are being fed.
What looks to be happening in this situation and several others that I've been following is that the ammonia => nitrite bacteria has built a healthy colony but the nitrite => nitrate colony gets overwhelmed by the massive amount of nitrites being introduced all at once.
I don't know the exact toxicity of nitrite towards bacteria, but just like ammonia, too much of it is a bad thing, and really slows things down.
So what's wrong with using a small amount of ammonia and allowing the nitrite => nitrate converters to do their job with less of a load? It's possible that the ammonia => nitrite converters may decrease in colony size, but even if they did, its easy enough to build them back up. Remember that they multiply exponentially, so the hard part is just getting the numbers up into a noticeable amount, once they are there, its easy to build them up.
Just my 2 cents.