I've seen the aquababies at my local departmnent store. The plant in the bowls are common hornwort, which I have tons of.
Personally, I can't see how those things worked - but the ones I've seen in the store had been there for a few weeks - and unless they are replacing the fish, the setup seems to work fine - at least in the short term.
Out of curiosity I read the little book that came with the tank. Part of the reason the setup work maybe that:
1. the tanks are cycled - they claim to have "live rock" as substrate - which I take to mean regular gravel with the proper bacteria - same as in a cycled tank.
2. there are some plants - however, according to the plant people, you actually need 10 stems per fish. There certainly wasn't that many in the tanks.
3. the fish are small - they looked like baby guppies to me, but I worry when they grow.
4. feeding is *extremely* limited - they provide a tiny packet of food & you are supposed to give one grain of food a *WEEK*.
So
IMO, I think the water babies setup is a disater waiting to happen. It works in the short term because you have baby fish & you severely restrict the feeding to restrict the growth & to restrict the amount of waste. So if you feed too much, or the fish grows, or if the plant dies (the ones in the store were looking wilted), then the system crash, and you lose your fish.
I think the plant idea will work, but you will need a lot of them. Horewort, although low light plant, do much better with more light - and the lack of electrical outlet then is an issue. In my hands they grow like weeds, but I also have 3 watts per
gal of light overhead.